This Profitable App Is Helping You Track Your Kids at 36% YoY Revenue Growth

Its Total Addressable Market is $80+ billion

Life360’s page on X. Screenshot by the author from https://x.com/Life360

An adult’s biggest fear is the safety of their kids.

I grew up in the 1990s and early 2000s. My mom used to worry about me but I wasn’t deeply aware of that. She’d just tell me to wait for the green light to cross the street, steer clear of smoking, and avoid bad company.

Now there’s technology that helps parents track their kids’ whereabouts. The entire family can stay connected. I know a lady who installed a tracking app on her daughter’s phone.

That’s peace of mind, and it’s a precious asset in the “anxiety economy” of the 2020s.

Here’s a profitable public company trying to give you this peace of mind.